As the seller, you can control three factors that will affect the sale of your home:
* The home’s condition
* Asking price
* Marketing strategy
However, it’s important to note that there are numerous other factors that influence a buyer. We take pride in understanding consumer trends, so we are equipped to advise you on how to best position and market your home to overcome any perceived downsides.
How to successfully market your home.
Find a Reputable Brokerage & Experienced Agent
You should look for a reputable brokerage like Keller Williams and visit their office to verify that it communicates professionalism and adequate office support. Your agent should be someone that is knowledgeable about your neighborhood amenities, the type of home you're selling (historic, etc.), and the builders who built the homes in your neighborhood.
Get Your Paperwork Together
After you sign the Listing Agreement with us, we'll need a lot of documents from you! Some of the paperwork involved is:
Pay-off Notice: A letter to the lender stating the intention to pay off the mortgage.
Assessments or Easements: If there is a tax assessment or easement on the property, documents stating such will have to be included in the purchase contract.
Property Taxes: Proof of property taxes paid.
Utilities: Provide a record of the past 12 months' utility bills.
You will want to make it clear now which items in the home you want to take with you (the heirloom chandelier in the dining room, the washer, and dryer set you just bought last month) and which can stay behind as part of the home sale.
Pricing your Home
The asking price we set for your home significantly affects whether you will profit in the sale, how much you will profit and how long your home will sit on the market. Your real estate agent’s knowledge of the overall market and what’s selling – or not selling – will be invaluable in helping you determine the price. The objective is to find a price that the market will bear but won’t leave money on the table.
Our job is to to study the local market, research comparable properties and consider current market conditions. We have the experience to help you price your property at the right price for a sale that benefits you.
Increase your Home Appeal
Remember the 60-second rule: That’s all the time you have to create a winning first impression. Here are some simple to significant ways to maximize your home’s appeal.
Consider Home Staging - sometimes this is essential!
Curb Appeal is important: cut the grass, pull the weeds, remove yard clutter
Evaluate the furniture in each room and remove anything that interrupts “the flow” or makes the room appear smaller. Consider renting a storage unit to move items off-site.
Repair any plumbing leaks, or drips
Make minor repairs to screens, cracked grout, etc.